What is the secret to successfully using PPC to make more than you spend? It seems that it’s really difficult and you have to invest a lot to find out what works so that then you can scale on it.

The secret is spying on your competition. You can see what your competitors bid on, but instead of going after the same keywords, spend some time to see how they are doing. How long they are bidding on the same keywords? What ads they use and so on.

There are services to make this process easy. One of them is the new PPC Bully 2.1 which gives you already gathered data about your competition in many markets and even international segments.

Knowing what your competitors are doing is key to success in business, especially when it involves spending money on PPC.